By Apparel Resources
YKK – a leader in zipper and fastening products – has introduced a digital showroom to better engage with its customers virtually.
The online showroom space is modelled to look like YKK’s bricks-and-mortar showroom in London. The space features six floors which are represented in the showroom’s logo and also look like a zipper.
According to YKK, each floor features a different theme – latest trends and automotive; sustainable products; fastening products for high-function applications like outdoor, backpacks, water protective and luggage; fasteners for apparel in the categories of jeans, fashion, leather and kidswear; and company information.
One floor is dedicated to region-specific items, which will be added later. The customers can view products through close-up photos, video and catalogues and meet online with YKK representatives.
The platform will also be used to host webinars and other learning opportunities in the near future. The company further expects the digital showroom to be an incubator for innovation and creative design.
The digital showroom not only showcases capabilities such as an extensive product and machinery portfolio; technical & engineering expertise; and integrated production and supply systems in 72 countries but it also enables customers to interact with the YKK team to answer questions and solve design issues from the comfort of home.
Hiroaki Otani, President, YKK Corporation, commented, “We launched the YKK Digital Showroom with the aim of connecting with our customers more than ever before. We hope that our customers will make use of it in conjunction with our face-to-face communication. To ensure that more customers around the world adopt YKK products, we will continue to promote digitalisation in the value chain, including marketing, product planning and development, manufacturing and sales, in pursuit of greater customer satisfaction.”
This article was published in Apparel Resources April 20, 2021. Additional coverage also in Textile World.
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