As the father of two young children, Leonard Marano, president, Americas at Lectra, has firsthand knowledge about the retail needs of Millennial furniture buyers, and his own buyer’s journey has helped him guide his team to solutions that meet diverse retail needs.
“I make sure I select furniture that fits the lifestyle of my family, which may not be out of the box,” Marano said. “We want it produced high quality, quickly and the way my family intended when we selected and customized the design. In order to be able to do that in a way that is affordable, factories are going to have to be able to manage manufacturing both digitally and integrated. That is where Furniture on Demand comes in.”
Furniture on Demand and the Microfactory are two solutions offered by Lectra, and both accelerate customization and integrated order to cutting, streamlining the manufacturing process by supporting less inventory, labor and lower lead times.
“We want to make sure that we have a product offering that allows our customers to keep up with the changing trends of the end consumer, and we want to make sure our customers are prepared to offer the customization that we know the Millennial demands,” Marano said. “We know furniture manufacturers have been doing customization for a long time, but they need to keep up with the digital habits of the consumer by providing more visibility while still being able to manufacture in a way that is cost-effective and scalable.”
This article was published in Furniture Today January 31, 2023. 28, 2022. Lectra is a SPESA member. Leonard Marano is a member of the SPESA Board.
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